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Application fraud flagged through email address intelligence

News article

Publication date:

01 April 2021

Last updated:

01 April 2021


James Burton, Senior Director of Insurance Product Management (UK and Ireland), LexisNexis Risk Solutions

Figures revealed by the Association of British Insurers (ABI) in September 2020 confirmed that in 2019, 760,000 cases of insurance application fraud were detected, worth £1.4billion.

This was notable in the fact that cases were up over 200% on the previous year. Application fraud can be the deliberate manipulation of data provided in the application, to obtain a cheaper quote – typically not stating a prior claim. Application fraud can also be conducted with the malicious intent of selling policies on, or setting up false insurance policies, leading to fraudulent claims.

Far from being a victimless crime, through application fraud, innocent insurance customers can end up losing out. It could be a young driver targeted on social media with the offer of a cheap insurance policy from a fake provider, or a delivery driver who has their ID stolen so the fraudster can secure a policy with the sole intention of committing claims fraud.

This has made robust ID validation checks at the point of application, quote and post policy inception an essential part of the customer on-boarding process for the insurance sector. At the same time, insurance providers are acutely aware of the need to conduct those checks without slowing down the application and quote process for the customer and in a way that does not cause friction. It’s a tricky balance to achieve.

The techniques to detect application fraud are often based on public and industry shared data. While these techniques have been effective as evidenced by the ABI’s figures showing the rise in cases detected - they are often time-consuming, labour intensive and can still leave gaps in knowledge and insurance providers exposed to fraud.

When you consider the millions of quotes being processed every minute of every day (LexisNexis Risk Solutions delivers data into 220million insurance quotes per day) finding ways to bring a greater level of automation to the ID validation process has been a big focus, particularly amidst concerns that fraudsters will take advantage of the fall-out[1] from the pandemic. The insurance market is also conscious of the 2008 recession where fraudulent insurance claims increased by 17%.

It has come down to looking at a piece of information already provided within the application process – the applicant’s email address. Of all the pieces of data provided when an individual applies for insurance, email address could become one of the most powerful in detecting application fraud.

An email address is a unique global identifier. The number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024[2]. 91% of users have the same email address for more than 3 years, and 51% have the same email address for more than 10 years[3].

Our email address has become central to the daily function of our everyday lives and is used in virtually 100% of all online transactions. As such, changing an email address is something most people avoid. This means email addresses can unlock digital engagement across many industries to help validate an individual’s ID.

Each email address has a Digital Footprint that goes with it, based on how it has been used online and each unique address connects to many attributes including IP addresses and domain names. By using billions of transactions from global payment processors and other online industries it is now possible to provide an instant risk score to indicate whether the ID is genuine or could be fraudulent, based on an individual’s email address information, and other personal information provided, at the point of quote. Risk is assessed by evaluating email address metadata points such as whether the email and domain even exist, or whether the email bears close resemblance to the proposer’s name for the policy. 

As well as automatically validating every quote that comes through, the email address risk score can also be used to help inform pricing decisions alongside a wide range of data enrichment datasets, including publicly available data and policy history data, property, vehicle and environmental. 

Email address intelligence-based risk scores[4] take the insurance market a big step forward in application fraud detection. They can help prevent insurance providers writing business that is potentially fraudulent and protect individuals from having their identity compromised while supporting a swift and smooth on-boarding process.





[3] DMA Insight: Consumer Email Tracking Study (2015) - UK respondents

[4] LexisNexis® Emailage® Rapid is a powerful fraud risk scoring solution based on the email address and other personal information provided during the application process. In February 2020, LexisNexis Risk Solutions acquired Emailage, a fraud prevention and risk management solutions provider. LexisNexis® Emailage® is a proven risk assessment tool that is fuelled by continuously updating global digital insights and uses a patented, proprietary analytic approach to reimagine fraud detection.

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This document is believed to be accurate but is not intended as a basis of knowledge upon which advice can be given. Neither the author (personal or corporate), Society of Underwriting Professionals or Chartered Insurance Institute, or any of the officers or employees of those organisations accept any responsibility for any loss occasioned to any person acting or refraining from action as a result of the data or opinions included in this material. Opinions expressed are those of the author or authors and not necessarily those of the Society or Chartered Insurance Institute.